The Power of Certification You Can Scan
Real Mushrooms partnered with Purity-IQ to put proof of authenticity right on the label. It is important to understand that when you’re buying supplements, just because it says “mushroom” on the label, doesn’t mean that’s what’s in the product. Identity testing guarantees proof of authenticity. Every product is verified by the highest level of independent testing, so you know exactly what the product is.
Overview
Real Mushrooms® is an internationally distributed functional mushroom brand recognized for its high-quality products and long-standing commitment to transparency.
To build on this leadership and provide customers with clear, science-based assurance of product integrity, Real Mushrooms® partnered with Purity-IQ to independently authenticate its products by successfully implementing the Purity-IQ Certified Authentic™ program and its interactive TapScan-enabled Purity-IQ Certified Authentic™ trustmark.
This collaboration strengthens how Real Mushrooms® communicates its quality story by transforming advanced laboratory verification into an accessible digital experience for consumers. An additional benefit of the interactive trustmark is the consumer engagement and insight data it provides, enabling Real Mushrooms® to make more informed, data-driven marketing decisions.
The Problem
Real Mushrooms®’ commitment to product quality and transparency has always been a priority. As interest in functional mushrooms continued to grow, the brand recognized an opportunity to provide customers with a transparent tool to better understand the integrity of their products. Although Real Mushrooms® communicated quality through packaging, product pages, and educational content, these formats did not:
Clearly demonstrate unbiased, third-party laboratory verification, rather than internal or self-declared quality statements.
Communicate the scientific verification in a quick and interactive way at the point of purchase
Provide customers a simple path to explore verified product information
Provide shoppers with an expanded view of additional products in their range
Provide measurable insights into how customers engage with authenticity
Deliver insights into the locations where customers interact with products and the cultural diversity of those shoppers
The Goal
Real Mushrooms® set out to give customers more than a quality promise. They wanted to give them proof. The goal was to replace self-declared quality statements with independent, accredited verification that consumers could access and trust at the exact moment of purchase.
Rather than relying on packaging copy or educational content alone, Real Mushrooms® aimed to make the science behind their products quick to understand, interactive, and visible right where buying decisions are made. The brand also wanted a simple way for customers to explore verified product information and discover its broader range.
Equally important was capturing measurable insight into how, when, and where shoppers engage with authenticity content, turning rigorous science into a transparent consumer experience while generating data to guide smarter marketing decisions.
The Solution
Purity-IQ makes ISO/IEC 17025 accredited authenticity testing accessible to consumers by independently verifying Real Mushrooms® products and issuing a QR-enabled Purity-IQ Certified Authentic™ trustmark for use on product labels.
By scanning the trustmark, consumers access a simple, mobile-friendly experience that delivers verified product data and educational content - clearly demonstrating Real Mushrooms®’ commitment to transparency, quality, and science-based verification.
The Result
Verified Authenticity is a Clear Market Differentiator
The QR-enabled trustmark gives customers a credible signal that authenticity is independently verified by an accredited third-party laboratory, not self-declared.
New Visibility Into Customer Curiosity and Timing
Weekday engagement is nearly double that of weekends, revealing when customers actively seek verification. This insight helps time launches, education, and marketing.
Demonstrated Global Reach and Cultural Engagement
Within the first 7 months, customers across 39 countries and 8 languages engaged with the trustmark, confirming global brand trust and unlocking targeted international marketing.
Strong Demand for Science-Based Education
Engagement data shows strong interest in how products are verified, reinforcing that consumers value transparent, science-backed verification.
Clear Insights Into Consumer Entry Points
The dashboard reveals where customers engage across packaging, web, and digital platforms, clarifying which touchpoints drive the most interest.
A Scalable Framework
The trustmark and analytics platform establish a foundation that can expand across additional products, packaging formats, marketing campaigns, retail programs, and educational initiatives.
